Promotion of e-cigarettes by providers and users’ feedback in some social networks in Vietnam in 2019

Các tác giả

  • Nguyen Thi Thu Trang Hanoi Medical University, Hanoi
  • Le Thi Huong Ly Hanoi Medical University, Hanoi
  • Do Thi Thanh Toan Department of Biostatistic and Medical Informatics, Hanoi Medical University
  • Vu Nhat Mai Hanoi Medical University, Hanoi
  • Nguyen Thi Huong Thao Hanoi Medical University, Hanoi
  • Vu Thu Trang Hanoi Medical University, Hanoi
  • Nguyen Thi Thao Hanoi Medical University, Hanoi
  • Pham Quang Thai Department of Biostatistic and Medical Informatics, Hanoi Medical University
  • Luu Ngoc Hoat Department of Biostatistic and Medical Informatics, Hanoi Medical University
  • Dinh Thai Son Department of Biostatistic and Medical Informatics, Hanoi Medical University
  • Nguyen Thi Nhan Hanoi Medical University, Hanoi
  • Luu Ngoc Minh Department of Biostatistic and Medical Informatics, Hanoi Medical University

DOI:

https://doi.org/10.51403/0868-2836/2021/343

Từ khóa:

Electronic cigarettes, social networks, smoking promotion

Tóm tắt

E-cigarettes (e-cigarettes) have been using social media as an informative platform to promote e-cigarettes for their users. The most popular social media in Vietnam were YouTube and Facebook. The information and knowledge could affect e-cigarette user’s belief and the way they make a decision. Despite this, there is a gap in our knowledge of policy maker’s in user’s perceptions about how they feel with promotion on social media platform in Vietnam. This study aimed to describe the promotion of e-cigarettes by providers on some social networks and to describe electronic cigarette users’ feedback about videos/posts of providers on some social networks in Vietnam in 2019. Searches in major electronic databases, including Facebook and YouTube, were conducted using the following search terms: “electronic cigarette,” “electronic vaporizer,” “electronic pod,”. The video/post was selected if they’re from providers and include advertising content on the social media platform during 2019. Of the 104 e-cigarette related videos/posts retrieved, there were 27% on Facebook and 28% on YouTube. The three most common advertising contents were beneft of using e-cigarette, negative health consequences and entertainment effects.

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Đã Xuất bản

18-06-2021

Cách trích dẫn

Trang, N. T. T. ., Ly, L. T. H. ., Toan, D. T. T. ., Mai, V. N. ., Thao, N. T. H. ., Trang, V. T. ., Thao, N. T. ., Thai, P. Q., Hoat, L. N. ., Son, D. T. ., Nhan, N. T. ., & Minh, L. N. . (2021). Promotion of e-cigarettes by providers and users’ feedback in some social networks in Vietnam in 2019. Tạp Chí Y học Dự phòng, 31(4), 107–117. https://doi.org/10.51403/0868-2836/2021/343

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